What does a heatmap scan show?
A heatmap scan shows where a business ranks on Google Maps across a grid of geographic points — revealing exactly which areas it dominates and where it is invisible to potential customers.
Step-by-step instructions
- 1
Geographic ranking visualization
Each point on the grid represents a physical location in the city. The color shows the business's Google Maps rank when a customer searches from that point.
- 2
Identify coverage gaps
Red cells show where customers cannot find the business. These are revenue gaps — real customers who searched and saw a competitor instead.
- 3
Track improvement over time
Run scans monthly to track how optimization work improves the green area of the heatmap over time.
Still need help?
If this article did not answer your question, our support team will get back to you within one business day.