How to run your first heatmap scan

Run a Google Maps heatmap scan to visualize where a business ranks across a city.

Step-by-step instructions

  1. 1

    Go to Local Visibility

    Navigate to 'Local Visibility' in the left sidebar of your dashboard.

  2. 2

    Select a location

    Use the location selector at the top to choose which connected GBP location you want to scan.

  3. 3

    Enter a keyword

    Type the primary keyword you want to track (e.g. 'plumber near me', 'dentist London'). Choose a keyword your clients' customers actually search for.

  4. 4

    Select grid size

    Choose a grid size. 7Γ—7 covers a city neighborhood. 9Γ—9 covers a full city. 13Γ—13 is a full market scan for large service areas.

  5. 5

    Run the scan

    Click 'Run Scan'. The scan will begin immediately. Depending on grid size it takes 30 seconds to 3 minutes to complete.

  6. 6

    View the heatmap

    When complete, the heatmap renders a color-coded grid. Green = top 3 ranking. Yellow = positions 4–10. Red = below position 10 or not ranking.

Tips

  • Run scans for multiple keywords to get a full picture of a location's visibility.
  • Save the scan result as a PDF report to share with clients directly.
  • Compare before-and-after scans monthly to show clients measurable improvement.

Troubleshooting

Problem: Scan is stuck on 'Processing'

Large grid scans (13Γ—13) take longer. Wait 5 minutes. If the scan is still stuck, cancel and retry.

Problem: All grid points show red

This is normal for new clients β€” it means they have poor Google Maps visibility. This is the problem Mapifyer helps you solve.

Still need help?

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