Running and interpreting prospect scans
Understand what prospect scan results mean and how to use the data to qualify leads.
Step-by-step instructions
- 1
Run a scan from the Search page
Enter a category and location. Mapifyer returns up to 50 businesses with their ranking data.
- 2
Read the opportunity score
Each business gets an opportunity score based on how poorly it ranks vs nearby competitors. Higher score = bigger opportunity.
- 3
View the mini heatmap
Click any business to see a mini heatmap preview showing where it ranks across the area — green cells are strengths, red cells are weaknesses.
- 4
Generate a prospect report
Click 'Generate Report' to create a shareable audit PDF for the prospect. This becomes your cold outreach asset.
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