Reading the Est. Monthly Loss card
The Est. Monthly Loss card has exactly three states. The subtitle under the number tells you which one you are looking at.
Step-by-step instructions
- 1
Recoverable revenue
A range is shown with the subtitle "Recoverable revenue". Mapifyer has trustworthy search-demand evidence for this scan and has modelled the opportunity from it.
- 2
Calculating revenue opportunity…
The card shows a dash with the subtitle "Calculating revenue opportunity…". You just watched this scan finish and the calculation is still running. It resolves on its own within a few seconds.
- 3
Search-demand data unavailable
The card shows a dash with the subtitle "Search-demand data unavailable". Mapifyer could not obtain trustworthy search-demand evidence for this keyword and location, so it shows no number at all.
Tips
- A dash is never a zero. It means Mapifyer has nothing it is willing to stand behind, not that the opportunity is nil.
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