Revenue Opportunity vs the Revenue Gap Calculator
Two different tools with two different jobs: one is measured from a scan, the other is a what-if model you control.
Step-by-step instructions
- 1
Revenue Opportunity / Est. Monthly Loss
Derived from a completed scan and measured search demand. It appears only when Mapifyer has trustworthy evidence, which is why it sometimes shows no number.
- 2
Revenue Gap Calculator
An interactive model. You supply the assumptions — customer value, search volume, target position — and it projects the gap those assumptions imply.
- 3
When to use which
Use Revenue Opportunity to report what a scan actually found. Use the Revenue Gap Calculator to explore scenarios in a sales conversation.
- 4
Do not swap one for the other
Calculator output reflects your inputs, not measured demand. Never present it as the measured figure when Est. Monthly Loss shows "Search-demand data unavailable".
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