How heatmap scans work

Understand the technology behind Mapifyer heatmaps and what the ranking data means.

Step-by-step instructions

1
What is a heatmap scan
A heatmap scan runs a live Google Maps search from multiple geographic points across a grid. Each point simulates a user searching from that location and records the business's ranking position.
2
The ranking grid
The grid overlays a map of the area. Each cell shows the business's rank position at that geographic point. Green = top 3. Yellow = positions 4–10. Red = rank 11+ or not in results.
3
Grid sizes and coverage
5×5 (25 points) covers a small neighborhood. 7×7 (49 points) covers a district. 9×9 (81 points) covers a full city. 13×13 (169 points) covers a full market area.
4
Credit cost
Every scan costs credits equal to its grid points: 25, 49, 81, or 169. Your plan also caps the largest grid you can run — Starter up to 7×7, Agency Pro up to 13×13.

Show the heatmap to prospects in a discovery call — a mostly-red grid makes the problem immediately visible and creates urgency.
Run scans before and after optimization campaigns to show measurable ranking improvement to clients.

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